Expired listing lead services such as the RedX and LeadSenders give real estate professionals with a continual stream of prospects from which to develop their business. Both services present a significant advantage to REALTORS who decide to not make use of listing lead technology. For real estate agents that choose to use this technology, they get notified about the availability of a lead almost instantaneously. In addition to leads, these services provide REALTORS with sufficient data regarding the property to allow them to quickly call and close the listing.
Even if similar, LeadSenders and the RedX (Real Estate Data Exchange) vary in their service and included features. The most significant of which is the timeliness of the service. Generally, the RedX offers leads in a shorter time and provides real-time feedback regarding the lead, in contrast, the LeadSender provides the listing prospects on a daily basis. In way of comparison, where the RedX software provides a prospect by prospect history, there is no way to easily create visibility on all of the listings that expired six months ago and have not re-listed.
As a general rule, the RedX appears a bit more comprehensive in its service offering and relevance of its prospects than the LeadSenders. Because the real estate data exchange pulls data from multiple databases, the information offered as a lead is also a bit more comprehensive. The RedX also scours multiple databases to provide a comprehensive picture of both the expired and fsbo listings which allows the real estate agent to be much more informed when they first make contact.
Although LeadSenders provides a great service in their prospects, they are not as inclusive as the RedX. In addition to listing leads, the RedX provides real estate agents with a number of lead generating tools. These resources include tools to help REALTORS revise their websites with the latest lead capture technology. For real estate agents that do not currently have a devoted website, the RedX even provides a service to provide them with a turnkey solution.
Both the RedX and LeadSenders have features that make them good choices for REALTORS who choose to prospect expired mls listing leads. As a result, it is ultimately up to the real estate agent to choose the system that will best fit his or her needs. When evaluating these types of lead generation systems, there are a lot of things to consider. Cost notwithstanding, the caliber of the leads as well as the technology used to identify prospects is one of the most important factors of deliberation. If you are a REALTOR that is looking at these two systems, weigh the benefits of both and choose wisely.
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